As a holder of the Catalina Whale Mixer, you are promised primary access to everything they create, now and in the future. They aim to put out 3-5 projects per year as well as access to their private WAGMI Beach Event, The Annual Catalina Whale Mixer.

Additionally, holders get access to the many different utilities under the CWM banner such as:

The Mixer:

Through years of experience working across music and entertainment, they have called in all favors to create the most epic party available both virtually and IRL which will be hosted Beachside somewhere in the USA, every year.

Their mission is to host the most exclusive gathering of Whales from the world of NFTs, Web3 and culture. Part conference, part beachside bash and your Whale is your entry ticket!

Whale Television:

They have announced they are in conversation with some of the worlds best television writers, animators and production partners to develop a 30 minute animated adult comedy series in the world of the Catalina Whales.

Think South Park meets Silicon Valley. The concept has evolved into a full suite of materials including a show bible, characters, themes, and early versions of storylines and scripts.

They have reached late stage negotiation with a world class Hollywood production studio and when the deal is finalized they will announce the next steps.

Characters in the series will be cast by the CWM holders giving them the opportunity to have their NFT featured in the series.

Whale Records:

The founders of CWM have worked for the last 15+ years at the heart of the global music industry. Their collective experience includes signing and producing records, managing artists, taking music to market, global touring, founding record labels… and the list goes on.

They are in advanced talks with three major music companies to form a joint venture for the Catalina Whale music vertical. This means they have an elite music team with resources to help create hit records with Whales front and center.

Holders will have the opportunity to gain access to these music companies if they wish to pursue their musical talents. If you are interested in creating music they want to hear from you.

Successful applicants will be picked from auditions to form a Whale supergroup. They will then work with the community to imagine new original music concepts.

Their goal is to create an umbrella of unique music IP, birthed from the world of the Catalina Whales.

They have also announced a partnership with Def Jam Recordings which is very impressive considering how big that label is!

Staking:

Staking your Whale is the key to receiving POW points and associated Diamond Fin status. The longer you stake your Whale, the more points you receive, and the higher up the leader board you go.

Diamond Fin status and associated POW points make you eligible for many different rewards including: Free mints, surprise merch, tickets to The Mixer, eligibility for Whale TV / Whale Records and much more.

IP Rights:

While CWM reserve the right to use all Whales from the collection, they are granting you a free and clear license to the artwork and likeness of your Catalina Whales. Everything they do in the Whales Universe, their characters will be cast from your NFTs. This opens up the opportunity to get paid via licencing deals with the project as well.

Team Members	Role

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WAGMI Beach was originally conceptualized by Michael George and Carlo Fox (alongside lifelong business partners Benjamin Willis and Joshua Andriano), shortly after joining forces with dev wizard Arshard Wala. Marketing executive Alec Lykken collaborated with the team to create the world and voice of the Catalina Whales.

George, Fox, Willis, and Joshua Andriano are founders of Wave7, a principal-backed fund and advisory group created to support founders at the intersection of media, culture, and web3. Taking their keen understanding of retail consumer adoption, marketing, and growth hacking as it pertains to artists and applying it to founders building within web3. Wave7 has now made over 25 investments throughout the space including Saber, DefiLand, Chingari, Metalink, Metaplex, and more.

George spent the better part of the last decade working alongside Scooter Braun where he discovered and signed Martin Garrix. Working with Garrix from day one and signing his hit single ‘Animals’ to Republic Records, George’s keen marketing prowess helped elevate Garrix from obscurity to the worldwide number one spot. During his time with Scooter, George also advised for music tech unicorn Splice which has now become ubiquitous with music production, today the majority of the songs on the Billboard Hot 100 are produced using Splice samples.

Fox, Willis, and Andriano founded music management cooperative The Foundation, home to an array of culture-defining artists including KSHMR, The Martinez Brothers, Yuna, and many more. Additionally, the group founded successful independent distributor and record label Independent Co., which has helped hundreds of artists create long-term sustainable careers through alternative, future-forward record deals designed to support the evolving artist of today.

Wala is an award-winning creative director and developer based in Los Angeles. His experience includes designing the first interaction framework for Google TV, helping PlayStation and Xbox product teams understand their users through the creation of personas and user-flows, and building consumer-focused commerce platforms for Honda, HTC, and Target. His love and passion for art are outmatched only by his love for building tools to help artists realize their dreams.

Lykken began his career in the music industry at Scooter Braun’s multi-faceted entertainment company working across marketing, brand, and strategic partnerships and eventually artist management — working with artists such as Grammy award-winning Producer of the Year Andrew Watt, Hilary Duff, Lil Dicky, and more. He spent the last 2 years at storied Interscope Records, Universal Music’s largest label imprint, designing, managing, and executing global marketing campaigns for many of pop music’s heavyweights before going full degen and bringing his creative marketing and community-building talents to web3 to dive in on the Catalina Whale Mixer.

Twitters:
Michael George – https://twitter.com/MR_George
Carlo Fox – https://twitter.com/CarloFoxXYZ
Benjamin Willis – https://twitter.com/BenWillis420

Once you have finished reading this review its pretty clear that The Catalina Whale Mixer has some pretty ambitious goals!

They have a stacked team with loads of experience in the industry, constantly adding value to holders and have proved they can weather market conditions in both Bull and Bear markets.

They have a decent follower count on Twitter and the team continues to work hard gaining exposure in the space through their marketing efforts and collaborations.

At a 1 SOL mint price, they are currently sitting at 40 SOL floor price with no signs of slowing down. That’s some impressive gains.

On top of all that, the team made the decision to mint a collection on the Bitcoin Blockchain, allowing holders of 10+ Whales to receive a free airdrop called ‘Nakamoto Whales’ which are currently sitting at about $2,000 on secondary. Not bad for a free mint!

Having the ability to own the IP rights and monetize your NFT through the different business models offered to holders is a really neat addition too!

One point of concern for me was they do not have a roadmap or whitepaper yet. For a project that has been around since December 2021 you would think they would have a clear plan of attack laid out for the public. When I asked why they don’t have a whitepaper yet they responded saying “We’re working on Blueprint V2 that will lay out our future focus in a simple way”.

While this is concerning, they have clearly showed their ability to deliver on project goals and promises so I really hope we get Blueprint V2 soon.

In conclusion, this project looks really solid and has the potential to be huge if they can fulfill their vision. Definitely one to keep your eyes on.