Very little has been released yet about the future Utility of the BoDoggos NFTs, yet from EasyEatsBodega’s tweets & background, we already know the main axes on which BoDoggos will aim to build its “club”:

CONTENT

Bread & Butter of EasyEatsBodega & The Nifty.com team. As Easy states it, “give people something they enjoy & want more from”.

COMMUNITY
Easy aims to build a diverse community of holders from different backgrounds (Gaming, DeFi, content creators), different chains & different reach (smaller and bigger accounts). Goal: create a platform of innovators where a diversity of profiles can build, connect and share what they are building

EXPERIENCE

Allow holders to connect and share great emotional experiences, whether virtually or IRL

IP

A few hints have been tweeted by both Easy & Nick that the BoDoggos NFTs will be Digital Assets which the holders will be able to leverage & use, arguing the upside potential of an IP project is much higher than a tech project.

Team Members	Role

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Easy

Twitter

Youtube

Pio Vincenzo

Twitter

Nick O’Neill

Twitter

Signal

Twitter

There is still very little that has been disclosed about the BoDoggos project ins & outs. However, I have been digging into both Easy’s & BoDoggos’ twitter feeds in order to identify some potential clues about the project.

First, as a Founder, Easy is probably one of the most respected influencer’s in the Solana Ecosystem. He has been around for more than a year, active & hosting his show daily, during the peaks of the bull runs as well as in the depths of the bear market. I still remember with goosebumps the space Easy hosted on December 29th gathering most of the OG Solana Founders as Solana just marked $8. There’s one thing one can be convinced of, it is that Easy is deeply passionate about the Solana ecosystem and wants it to succeed over anything else.

Allthough we do not know yet how this will take shape, Content will be at the core of the Value Proposition. In his own words, Content is utility. It is the most important lever that attracts new eyes to an NFT project (and to the space) and through which one can grow an audience. The content delivered by both Easy & the Nifty team has been top-notch so far. When looking at the Free NFTs on thenifty.com, you can clearly see the pieces of the puzzle tie together as one long and compelling storytelling red-thread.

I’m now really curious to discover how it evolves and how the team will leverage the diverse Community they are aiming to build to go to the next level.

“Each dog will have its day” may (or may not) hint at future Content activations with the community members.

Through his experience both as a host and a trader, Easy became very knowledgeable about the trends, metas & expectations of NFT collectors. I wouldn’t be surprised if a lot of Gamification happens around the BoDoggos, giving good enough reasons to NFT holders to “chase collecting” multiple BoDoggos in order to build “completed sets”, as they already did to allocate allowlist spots via their free claimable NFTs.

Plus, they first hinted that there would be different breeds & countless traits, yet they just revealed that they would stick to one breed for the launch. I wouldn’t be surprised if the collection is bound to evolve overtime to keep collectors interested and excited.

Talking about the Art, I must admit I was hoping for something more detailed after Easy’s OG PFP as well as all the art pieces they have been dropping as free claimable NFTs.

It turns out that for now, the team decided to go for a rather “cute, simple, recognizable” version of the dog. I was very much excited by the possibility to have different breeds in the collection, and now fear that overall the collection might lack differentiation for holders to find their grails (digital identity, sense of uniqueness), yet my appreciation is mostly based on the sneak-peek video that was just released, so still very limited. Looking forward to mint day to discover the rest of the furs & traits to make a final judgement.

When it comes to Utility, a lot has been hinted around Content Creation, Community (member only, club) & Experiences (virtual & physical). Adding to that, some free NFTs from thenift.com were created to advertise their Partners with original content; I wouldn’t be surprised if one of their main products (ie source of income), as part of a media company, is to actually revisit advertising, the web3 way.

However, nothing has been formally explicited yet. I will leave this one open & update once we get more details.

Last but not least, will I mint? The answer is obviously a yes.

Respected by most of Solana and an inspiration to many, there’s little doubt Easy will receive massive support from the ecosystem while at the same time onboarding hundreds or thousands of ETH NFT collectors to Solana.

For what it’s worth, I do believe Easy has a genuine conviction in the Solana NFT space and the role Content Creation can have to onboard & engage new users. The Free NFTs campaign on its own was a very disruptive, innovative and efficient way to onboard & engage daily with the growing community, and the amount of effort & creativity they have injected into this art pieces is quite unmatched. As a result, the numbers speak for themselves: many free NFTs available on thenifty.com have been claimed by more than 10K accounts, a few of them even by more than 20K.

It is undoubtedly one of the most awaited mints of the year.

His ambitions are clear and unfiltered, Easy wants to create a Household name for the Dogs, and even if we do not know yet all the project details, he will keep on grinding as hard as he has been for the last year to reach his goals.