Asset Dash is one of the first & most used Consumer Apps in the NFT ecosystem. The Asset Dash team has an ambitious vision and goal: utility NFTs will become the standard for brands willing to give their community access to their products & services. They aim to lead the way, creating the first consumer app offering premium benefits to their early adopters & supporters, essentially building the first Black Card (similar to American Express) on web3.
Asset Dash aims to be available wherever their users are. Today, the app is available on iOS, Android, web and as an xNFT app within Backpack, and they are currently developing a Chrome Extension as well as an app for the Solana Saga phone.
Asset Dash offers 3 main services to users:
1. Track the performance of their Portfolio:
2. Learn & unlock rewards through in Asset Dash Learn, with both contents delivered by the Asset Dash team to educate users on web3 as well as sponsored courses by brands & projects
3. Earn & unlock rewards through Drops & Deals, based on user in-app activity & investments tracked in the app:
Later in June, Asset Dash will release its Coins Marketplace. TLDR:
As Matt describes in the AMA with Decod3rs, imagine Netflix or American Express launching today, they would probably be offering an NFT to its earliest supporters. This NFT would grant a lifetime access to all the features & unlock most benefits first to their early supporters. And on top of that, it will be tradeable.
This is basically how Asset Dash wants to treat Vanta holders.
The Vanta NFT is meant to become the center of the Asset Dash ecosystem. Holders will be treated as the most premier member group within the app, getting lifetime access to all the features while unlocking most benefits first to these early supporters.
Asset Dash Vanta will be a 10K collection of cards available in 5 different variations that holders can stack, knowing that:
Asset Dash Vanta will mint its collection on May 23rd on Magic Eden launchpad, starting at 4.15 pm UTC.
Mint Price will be 5,5 SOL which is slightly less than the recent mint prices of Oogy (6 SOL), the Heist (6,75 SOL) or Mad Lads (6,9 SOL).
Mint will be done in 4 phases:
Tier 1 was exclusively reserved to GGE winners. Tier 2 & Tier 3 WL can still be won mostly through promotions in-app, but as well through giveaways with certain NFT projects
Royalties will be enforced from the start.
https://www.linkedin.com/in/matias-dorta-b1a7b5185/
Asset Dash has a very ambitious vision for the ecosystem & in particular consumer apps, and how they can help grow the space towards mass adoption.
The team is doxxed, stacked and has been building for over a year before launching their NFT collection. IMO, they have shipped a very polished & broadly used product while organically growing a big community, rewarding their users consistently overtime.
Who in Solana has not heard yet of Asset Dash? And I’d bet the biggest majority of Solana NFT Collectors have actually logged in at least once.
Overall, it could be compared to Booking.com’s business model, yet applied to web3.
Hotels list their available rooms on booking.com as this is where most of the qualified traffic (consumers looking for hotels) is, despite the high commision (min 15%) on sales.
Similarly, brands aiming to launch a product on web3 will want to (not to say have to) be featured on Asset Dash Deals to maximize their exposure to crypto natives while offering premier benefits to Vanta Holders.
Asset Dash’s goal is to build the most extensive & engaged web3 audience that they can “sell” to Brands & projects who aim to grow their Brand Awareness:
In this perspective, coins being an in-app currency is also a big advantage. Exclusively rewarding users & holders who engage with the content on the app helps Asset Dash secure their relevance as a media with an active audience.
Long term, if we consider the web3 ecosystem is bound to grow exponentially, there is a huge potential for such consumer apps:
1. Vanta’s floor price will inevitably be tied to its utility as present & future value. See this article for further explanations.
The challenge for the Asset Dash team will be to ensure that the perceived value of the Drops & Deals on the marketplace is high enough for Vanta NFT holders as the correlation between the tangible rewards and the floor price will be constantly evaluated by collectors. Asset Dash will therefore need to generate sufficient income to become both profitable & sustainable, while maintaining the quality & frequency of the Drops to retain their holders.
In the AMA with Decod3rs, Matt mentioned they will be monitoring different variables in order to determine the value of the Asset Dash Coins & how it ties to the NFTs value on the marketplace. Details are not confirmed yet, but it’s at least reassuring that they have a plan for it already.
2. Vanta NFT collection itself: