Yuga Labs, a prominent web3 lifestyle and media company, has finalized the acquisition of PROOF, encompassing its various entities such as the PROOF Collective, Moonbirds, Oddities, Mythics, and Grails exhibition series. This strategic move bolsters Yuga's ambition to establish itself as a central hub in the web3 landscape. By integrating PROOF's assets, including its team, intellectual property, and artistic portfolio, Yuga aims to enhance its presence and offerings within the digital art and community sectors. Daniel Alegre, CEO of Yuga Labs, expressed enthusiasm about the integration, citing the synergies between Moonbirds and Yuga's Otherside platform. Kevin Rose, CEO & Founder of PROOF, echoed the sentiment, highlighting the potential for innovation and expanded reach resulting from the collaboration.
