Ethereum Name Service (ENS) partners with GoDaddy, enabling 20 million users to link their domain names to ENS without extra costs or technical hurdles. This collaboration merges traditional DNS with blockchain technology, facilitating easy crypto payments and enhancing web domain interaction. With new smart contracts, the process is cost-free, overcoming previous challenges like high gas fees. ENS's efforts to bridge the digital with the traditional web continue, promising seamless integration of standard internet domains with blockchain capabilities.
