Crypto Ads Heat Up in Anticipation of SEC’s Bitcoin ETF Decision

December 22nd, 2023
The crypto community buzzes with excitement as Bitwise and Hashdex release attention-grabbing ads for their Bitcoin ETFs. Bitwise's ad featured Jonathan Goldsmith, the “Most Interesting Man in the World,” while Hashdex highlighted the uniqueness of crypto in a striking truck ad. The firms' confidence, evident in their marketing push, comes as the SEC nears a decision on Bitcoin Spot ETFs. With a 90% analyst-predicted approval chance for one of the 13 pending ETFs by January 10, a potential marketing war looms, possibly involving industry giants like BlackRock and Fidelity, as well as celebrities, signaling a dynamic phase for Bitcoin ETFs.
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